Based on the Sunshine Coast Queensland. Ella B 18 years old has lived on the Sunshine Coast her whole life and has always had a dream of owning her own clothing store. She noticed a obvious gap in the fashion market of the Sunshine Coast many years ago and has made it a goal of hers to fill the gap by supplying beautiful, stylish, on trend and affordable clothing that all girls can love and expect to keep their amazing quality. She decided to start Ella B Fashion back in September of 2020 with a store in the heart of Mooloolaba under the Mantra Hotel. By January 2021 she had moved to a bigger and better store on the Esplande next to Gloria Jeans and Bella Venezia. A year later in March 2022 she noticed a big gap in the beauty industry so she decided to take a break and sell the store to focus on her beauty endeavour and created Ella B Beauty. During this time off from Ella B Fashion during 2022 she worked on studying more into the retail and business world. Now October 2022 Ella is back (only) online with new skills and goals ready to show you her new and improved Ella B Fashion. We hope you love it as much as we do!